ISE Product Design and Development (ISE HED IRWIN MARKETING)
by Karl Ulrich,Steven Eppinger,Maria C. Yang
ISBN 13: 9781260566437
Format: Paperback (896 pages) Publisher: McGraw Hill Published: 18 Aug 2019
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Winning in China: 8 Stories of Success and Failure in the World's Largest Economy
by Lele Sang,Karl Ulrich
ISBN 13: 9781613631089
Format: Paperback (190 pages) Publisher: Wharton School Press Published: 19 Jan 2021